Interactive Programming Competes for a Rockie Award
Santa Monica, CA – April 11, 2018
Zone·tv™ announces that its interactive seasonal programming channel, Santa Tracker, is one of the finalists for a Rockie Award at the 39th Banff World Media Festival, June 10-13.
The award program honors the best in TV and digital content from around the world. Santa Tracker is competing to be named top “interactive program for kids.” More than 100 industry professionals reviewed the award submissions from 40 countries to select the finalists. The grand jury, composed of executives from NBC Universal, A&E Network, CBC, Sky (UK) and BBC Studios, will pick the winners in each category.
“Based on its incredible usage and consumer engagement, we know that Santa Tracker is popular with pay-TV viewers,” said Jeff Weber, CEO, zone·tv. “We’re elated to have been named a finalist in the Rockie Awards program, as this further validates the value and innovation we bring customers with our exclusive digital content.”
Last November and December, more than 27 million TV households in the U.S. and Canada had access to zone·tv’s Santa Tracker programming. Viewers, using conventional TV remotes, choose among holiday-themed entertainment experiences including family-friendly games, “Rudolph Radio” music selections, read-a-longs, sing-a-longs and gain access to holiday films and videos, all on demand. On Christmas Eve, viewers tracked Santa as he travelled around the globe through a zone·tv original tracker video series.
Zone·tv, taking a quantum leap forward in television, is the largest provider of SVOD programming to service providers. The channels super-serve viewers interested in kids programming, lifestyle shows, specialty sports and more, In addition to the year-round channels, Halloween Countdown and Santa Tracker are licensed seasonally to multi-channel video providers (MVPDs).
Selections of zone·tv’s diverse programming can be seen on AT&T U-verse, Comcast, DIRECTV, CenturyLink, TELUS, Bell Canada, Frontier Communications and others. Zone·tv offers more than 30 new and original channels to North America and Europe. Zone·tv is bridging the gap between technology and engaging programming with zone·tv Dynamic Channels. The result is a new cable/satellite content category that offers a best-in-class personal user experience blending the convenience of linear viewing with the flexibility of on-demand programming in a highly personalized viewing experience. Zone·tv genres include kid’s programming, fitness, cooking, casual games, sports, lifestyle among other popular genres. The company has offices in Toronto and Santa Monica, CA. For more information, visit www.zone.tv.