TheWrap Extends its Brand onto Television
Zone·tv, and TheWrap, the leading digital news organization covering the business of entertainment and media, today jointly announced today a new partnership that will extend TheWrap onto linear pay-TV screens across North America and Europe on zone·tv Dynamic Channels platform.
“Zone·tv is one of the most exciting new programmers to come along. It is incredibly cutting-edge, bringing a new level of digital transformation to linear TV,” said Sharon Waxman, founder and editor of TheWrap. “It is the perfect platform to introduce TheWrap to traditional TV audiences.”
TheWrap’s original programming on zone·tv includes Studio Wrap, Emmy Quickie, Oscar Quickies and many other shows. In each program, viewers are taken up-close to the “business of show” from the stars, red carpet, executives and creators of Hollywood’s best movies and shows.
Founded by award-winning journalist Sharon Waxman, TheWrap has become an essential voice and trusted source in the entertainment industry with high-profile newsbreaks, investigative stories, and authoritative analysis covering television, movies, media, and the technologies that are driving Hollywood and the entertainment industry forward.
“We know that our subscribers and MVPD affiliates expect the very best cutting-edge content from us. Today we are adding TheWrap, one of the most compelling news organizations that covers Hollywood,” said Jeff Weber, CEO of zone·tv. “Sharon Waxman has become one of the most authentic voices on one of the fastest-growing industry-focused outlets. Our audience will be thrilled to watch TheWrap on TV.”
Selections of zone·tv’s diverse programming can be seen on AT&T U-verse, Comcast, DIRECTV, CenturyLink, TELUS, Bell Canada, Frontier Communications and others. Zone·tv offers more than 30 new and original channels to North America and Europe. Zone·tv is bridging the gap between technology and engaging programming with zone·tv Dynamic Channels. The result is a new cable/satellite content category that offers a best-in-class personal user experience blending the convenience of linear viewing with the flexibility of on-demand programming in a highly personalized viewing experience. Zone·tv genres include kid’s programming, fitness, cooking, casual games, sports, lifestyle among other popular genres. The company has offices in Toronto and Santa Monica, CA. For more information, visit www.zone.tv.