Multiple Offerings of Games, Sing-alongs and Live Tracking of Santa on Christmas Eve Will Keep Families Engaged Throughout the Holidays
Santa Monica, CA – December 16, 2015
Tis the Season for zone·tv’s “Santa Tracker” TV app, one of the most popular and used seasonal apps available since it was first offered in 2010. With offerings that appeal to all demographics and activities that engage participants for long periods of time throughout the holiday season, Santa Tracker is a fun and entertaining holiday experience that is highlighted with the opportunity to track Santa as he travels around the world on Christmas Eve including videos of the Jolly Old Elf as he reaches his destinations.“Santa Tracker provides a fun and entertaining experience for the entire family that engages the consumer with features that are not available on competitor platforms,” said Jeff Weber, Chief Executive Officer of zone·tv. He added, “Pay TV providers offering Santa Tracker have the added opportunity to leverage ad displays and upsell holiday-themed VODs to increase revenue.”Santa Tracker is one of the most popular apps offered by zone·tv. Since 2010, Santa Tracker has had more than 20 million sessions per household resulting in nearly 3.5 million hours spent in the app. The app’s popularity is high among the entire family (ages 3-65) and it has had a 28% app penetration among all Operators since 2013.
Among the many activities offered in the Santa Tracker app:
• Track Santa’s journey around the world on Christmas Eve;
• Christmas Countdown Calendar
• Reindeer Games
• Sing-alongs and Rudolf Radio
• Holiday Movies
• Tree Trimming
• The Naughty or Nice List
• Observe the Elves in Santa’s Workshop
Selections of zone·tv’s diverse programming can be seen on AT&T U-verse, Comcast, DIRECTV, CenturyLink, TELUS, Bell Canada, Frontier Communications and others. Zone·tv offers more than 30 new and original channels to North America and Europe. Zone·tv is bridging the gap between technology and engaging programming with zone·tv Dynamic Channels. The result is a new cable/satellite content category that offers a best-in-class personal user experience blending the convenience of linear viewing with the flexibility of on-demand programming in a highly personalized viewing experience. Zone·tv genres include kid’s programming, fitness, cooking, casual games, sports, lifestyle among other popular genres. The company has offices in Toronto and Santa Monica, CA. For more information, visit www.zone.tv.